Trends In Electronic Shelf Labels

Electronic shelf labeling is the new norm in the retail market. The benefits that retail gets by installing electronic shelf labels are quite a lot. From the reduction of the pricing margin error to efficient pricing to improved customer service, electron shelf labels have proved to be a game-changer in the retail world. Electronic shelf labels are the current trends in labeling. However, in a business environment, it is always of utmost importance to make the most out of every resource available. The following are the trends in electronic shelf labels a given business ought to consider.

The first trend in electronic shelf labels that businesses need to consider is stock monitoring. It is not a new scenario for most shoppers to walk into retail and find that a given item is out of stock. This is common to many businesses around the world. This usually emanates from late procurement of items whose stock is running low. Sometimes inaccurate planning for procurement causes the same. An expected trend to solve this particular problem is to redesign and tailor electronic shelf labels to monitor the stock levels. In the event that a projected drop in the stock level is detected, the electronic shelf labels could then notify the operator of the same for action.

Another trend in electronic shelf labels that businesses need to consider is remote control and update. Some businesses have already jumped on this particular bandwagon while others are yet to adopt the same. Electronic shelf labels are usually controlled and updated by a control server that is in the same building. As such, if a given retail shop has several outlets, it has to install separate control servers in each outlet. Redesigning the servers into a single central control server is, therefore, the way to go. Regardless of the location of the outlets, the electronic shelf labels in all the outlets can be controlled and updated from the central control server.

For more information on the trends in electronic shelf labels that a business needs to consider, visit our website at https://solumesl.com/

How To Implement Electronic Shelf Labels

When you decide to use electronic shelf labels in your business, you need to know what to consider during implementation of this technology for it to be worthwhile. It is important to remember that an ideal ESL deployment does not look the same for every retailer. To a large extent, the unique needs of a retailer as well as the existing infrastructure will determine their priorities and the challenges they will have to overcome as they seek to implement the ESLs. Below are some real-world factors retailers have to consider when rolling out their ESLs.

One of the things you definitely have to consider when implementing electronic shelf labels in your business is workflow. Electronic shelf labels are supposed to streamline the labelling process, but this means that your technological capabilities should align with how you are actually going to use your labels. For example, do you want prices to come straight from corporate, or will be pricing be handled at the store level? In case prices will come from corporate, your headquarters will have to manage communication between multiple retail stores and a central server or a cloud setup, something that will necessitate an added layer of technology as well as management.

Another thing you need to consider when implementing electronic shelf labels in your business is custom development. Apart from ensuring the ESL system suits its current inventory management practices, it also makes sense for you, the retailer, to choose a system that has a robust protocol stack that can be reconfigured to suit your shifting needs. For example, while you may want to explore how shoppers can use their phones to interact with your ESLs directly, you need to remember that not all back-ends can support this kind of interactivity.

For more tips on how to implement electronic shelf labels, visit our website at https://solumesl.com/

Problems Solved By Retail Shelf Tags

Running retail without shelf tags can be very challenging. Initially, most retail shops never had shelf tags. What customers did was simply go pick whatever they needed and the retailer would tell them the price of the item they were to buy. This whole process had several challenges. It needed a retailer to always be sharp and aware of the prices of all the goods he sold at his fingertips. The customer also faced challenges due to the absence of retail shelf tags. Below are some of the problems solved by retail tags.

The first problem solved by retail shelf tags is price switching. Some retailers may switch prices when seeing customers that look wealthy at times. Having price tags will make it difficult for dishonest retailers or employees to do so. We have seen cases where an employee tries to get an extra tip by overcharging a customer and keeping the rest of the money. This may tarnish the image of your retail if customers realize they are charged different prices for items. Having shelf tags help maintain honesty in your operations.

The second problem solved by retail shelf tags is budgeting. Shopping blindly without knowing the actual prices of the items you are purchasing can be confusing and challenging. One might end up picking more items than one can afford. Having shelf tags enable a buyer to stick to his/her budget. Reaching the counter and having to return some items can be embarrassing to a customer. Some may even keep off from your retail after such an experience.

Lastly, another problem solved by retail shelf tags is a misunderstanding of prices. At times employees and the retailer may have a hard time remembering the price they sell a certain item. In such a case the customer may take this as a sign of dishonesty. Price tags help in clearing the issue. Such kind of misunderstandings can result in losing your customers if not well handled.

For more information on problems solved by retail shelf tags, visit our website at https://solumesl.com/

The Benefits Of Electronic Retail Shelf Tags

Using electronic retail shelf tags is one of the things that you can do in order to improve your operations in your retail business.  This technology is still a bit new, but it is slowly and steadily being embraced by  many retailers these days.  The electronic labels are simply digital wireless display systems that retail stores use to show product prices. They are usually attached to the front edge of retail shelving.

So, how can you benefit from the electronic retail shelf tags? First and foremost, these labels can lead to easier management of  inventory in your business. These labels make inventory information digital. Your store’s associates will better locate where stock is supposed to go, something that  will in turn help improve replenishment and returns. The electronic labels can also connect your inventory data to your online store,  something that will allow you to easily manage order fulfillment through your store’s app or website.

Another benefit of using the electronic retail shelf tags is targeted Advertising. Actually,  one of the greatest features of electronic labels is the ability to allow your business to implement better advertising campaigns. The advanced and engaging displays of the digital price tags can connect with smart consumers and send precise, targeted promotions to your patrons depending  on past purchases, social media activities as well as search engine histories.

Last but not least, the digital labels can help reduce operation cost in your retail business. You are going to see significant savings in labor as well as materials costs when you take advantage of  the electronic shelf label’s features in time. Digital price tags will allow your staff to make a change from the point of sale to update thousands of labels on the store shelves in a matter of minutes. Moreover, they staff will have more time to focus on customer service.

For more information on the benefits of electronic retail shelf tags, visit our website at https://solumesl.com/ 

The Benefits Of Electronic Freezer Labels

Having electronic freezer labels can benefit your retail business in various ways. As a retailer, you should strive to stay more green and reduce inventory loss. Quick changes to your prices can help you move through products more quickly. In case you notice that a certain product is not moving as you expected it to, you can adjust the prices to see if  there will be some improvement.

With electronic labels, adjusting your promotional pricing has never been easier. This means that running promotions as well as getting rid of slow stock in your retail store has also never been easier. If you sell perishable stock in your store, this is even more important. Studies show that 40 percent of food produced is wasted, so cutting this down by using electronic labels may make a huge difference. It can save both you (the retailer) and the consumer money while at the same time helping to minimize waste.

Another benefit of the electronic freezer labels is that they are more accurate and can help save your employees’ time. Electronic pricing is much easier to edit and always more accurate. You employees will not need to waste a lot of their time making hundreds of small changes around the store. If you subject your staff to such tedious work, it means that there will inevitably be mistakes in pricing around  your store. A lot of retailers also  provide products at the price that they are listed instead of the actual price, so just a small mistake can become very costly in the end.

With smart labels, changes can be made en masse from the back-end, and mistakes can be fixed very quickly instead of requiring manual changes that leave room for the same thing to happen again in future.

For more information on the benefits of electronic freezer labels, visit our website at https://solumesl.com/

Questions To Ask Electronic Shelf Label Companies

The electronic shelf label technology is quickly being adopted by people in the retail business. As the technology matures and the hardware drops in price, more and more organizations are taking a serious look at using ESL as part of their store promotions as well as ticketing solution. There has never been a better time to fully consider the impact of electronic shelf labels on a retail ticketing strategy.

When you decide to use  ESLs in your business,  you will need to look for the best electronic shelf label companies to acquire this technology from. There are various things you  need to ask the prospective candidates, one of them being if their ESL accommodate large volumes of pricing changes. If your store network is large or you make multiple pricing changes in a short period of time, the speed of transmission for your electronic shelf labeling system is very important. The transmission rates for ESLs  are broad, ranging from 1,000 changes per hour to hundreds of thousands of changes every hour. You need to make sure that the vendor you will choose can handle the volumes  that your store requires.

 Another important question you need to ask the prospective electronic shelf label companies is if their ESL can send acknowledgements of price changes.  To ensure pricing integrity, the  electronic shelf labelling system that you will install in your store should be able to receive and send data. Your headquarters will want to know if the price changes sent to the ESL has been received and published on the device. If you purchase a device that does not have two-way capability, you will leave yourself exposed to pricing integrity issues and, in the worst case scenario, compliance issues.

For more information on the questions to ask electronic shelf label companies, visit our website at https://solumesl.com/

 

Benefits Of Using Electronic Shelf Labels In Your Retail Business

Investing in electronic shelf labels is something that you should definitely consider if you  are a retailer and you still use paper or plastic labels. These labels have a lot  of benefits, but the most important ones are the ability to engage in real-time dynamic pricing in-store and build an omnichannel experience that can help enhance customer loyalty.

 Perhaps the most innovative aspect of these labels  is the fact that they can help  your retail store prevent showrooming. This is something that many brick and mortar retailers are currently facing where customers are browsing for items in the retail stores but making purchases online where they can find cheaper outlets.

The electronic shelf labels  allow for more dynamic pricing for retail businesses. Making changes to prices is remarkably easy with this technology,  so retail business owners can keep  an eye on online prices  and quickly make adjustments in store.

Another benefit of using ESL technology is that it is so easy to track customer movements and patterns. Movement sensors can be installed  in the electronic shelf labels  and used for tracing all customer movement as well as traffic around your store. They can  provide you with a virtual heat map of your store.

 It is very important to  understand your in-store traffic in detail because it can help with product placement,  aisle layout as well as promotional areas and displays . Additionally, you can see the number of people who passed by a particular product but did not bother to purchase it. If a slow-moving product is in a high traffic area, you  can either change the price or switch it out.

For more information on the benefits of using electronic shelf labels in your retail business, visit our website at https://solumesl.com/en