Uses of Electronic Shelf Price Tags

Electronic shelf price tags have made it easier for retailers and businesses generally to change the prices of their commodities with ease without having to go through long processes and channels. This is one of the many benefits brought by the use of electronic shelf price tags. It is smart for a business to use electronic shelf price tags to be able to compete favorably with other businesses. Manual price tags can derail you in your operations. Embracing technology takes a business to the next level. Below are some of the uses of electronic shelf price tags.

The first use of electronic shelf price tags is that they can be used as a product finder. This makes it easy for customers to find a product while in retail. Helps business owners save on the cost of hiring assistants. This function is however made possible by using external applications which integrate and enable the electronic shelf price tags to be read and spotted using a customer’s mobile application. In this case, a customer walking in a supermarket for example would only have to key in the product in the app and he/she is directed to where he/she can find what he/she needs.

Another use of electronic shelf price tags is that they can be used as an in-store heat map. This feature enables owners to detect high traffic areas and products that attract lots of customers. This is possible through using Bluetooth low-energy-enabled devices. The electronic shelf price tag in this case is integrated with the Bluetooth device that tracks the movement of the customers, measuring the time they spend on a particular area in the shop. When an image is displayed on the floor on the label management software which includes a heat map that is used to detect and show locations of the installed hotspot areas.

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