The electronic
shelf label technology is quickly being adopted by people in the retail
business. As the technology matures and the hardware drops in price, more and
more organizations are taking a serious look at using ESL as part of their
store promotions as well as ticketing solution. There has never been a better
time to fully consider the impact of electronic shelf labels on a retail
ticketing strategy.
When you
decide to use ESLs in your
business, you will need to look for the
best electronic shelf label companies to acquire this technology from. There
are various things you need to ask the
prospective candidates, one of them being if their ESL accommodate large
volumes of pricing changes. If your store network is large or you make multiple
pricing changes in a short period of time, the speed of transmission for your
electronic shelf labeling system is very important. The transmission rates for
ESLs are broad, ranging from 1,000
changes per hour to hundreds of thousands of changes every hour. You need to
make sure that the vendor you will choose can handle the volumes that your store requires.
Another important question you need to ask the
prospective electronic shelf label companies is if their ESL can send acknowledgements
of price changes. To ensure pricing
integrity, the electronic shelf
labelling system that you will install in your store should be able to receive
and send data. Your headquarters will want to know if the price changes sent to
the ESL has been received and published on the device. If you purchase a device
that does not have two-way capability, you will leave yourself exposed to
pricing integrity issues and, in the worst case scenario, compliance issues.
For more
information on the questions to ask electronic shelf label companies, visit our
website at https://solumesl.com/
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