How To Implement Electronic Shelf Labels

When you decide to use electronic shelf labels in your business, you need to know what to consider during implementation of this technology for it to be worthwhile. It is important to remember that an ideal ESL deployment does not look the same for every retailer. To a large extent, the unique needs of a retailer as well as the existing infrastructure will determine their priorities and the challenges they will have to overcome as they seek to implement the ESLs. Below are some real-world factors retailers have to consider when rolling out their ESLs.

One of the things you definitely have to consider when implementing electronic shelf labels in your business is workflow. Electronic shelf labels are supposed to streamline the labelling process, but this means that your technological capabilities should align with how you are actually going to use your labels. For example, do you want prices to come straight from corporate, or will be pricing be handled at the store level? In case prices will come from corporate, your headquarters will have to manage communication between multiple retail stores and a central server or a cloud setup, something that will necessitate an added layer of technology as well as management.

Another thing you need to consider when implementing electronic shelf labels in your business is custom development. Apart from ensuring the ESL system suits its current inventory management practices, it also makes sense for you, the retailer, to choose a system that has a robust protocol stack that can be reconfigured to suit your shifting needs. For example, while you may want to explore how shoppers can use their phones to interact with your ESLs directly, you need to remember that not all back-ends can support this kind of interactivity.

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