Benefits of Electronic Shelf Label System

An electronic shelf label system is one of the digital ways of displaying the price of items on shelves. It usually incorporates a module that is placed on the shelves to display the prices and a server that controls the module. Unlike manual price tags which the price of items has to be manually changed, the price of the electronic module is changed by updating the details on the control servers. Electronic shelf label systems are hugely being used by large retailers that would find other means of shelf labeling rather inconvenient. The following are the benefits of an electronic shelf label system.

The first benefit of an electronic shelf label system is improved customer service. This is more visible for large retailers that deal with many products. In the absence of an electronic shelf label system, the retail employees would put more focus on updating the manual price tag. This is not only overwhelming but it can also be frustrating. The ripple effect of this is usually poor customer service. With an electronic shelf label system,  updating the price of items can easily be executed from the control server hence the focus can be shifted to consumers. For instance, customers can now be given more attention in regards to locating products within the retail.

Another benefit of an electronic shelf label system is pricing with agility. This is more useful especially for retailers that have several outlets dealing with the same products. In this case, changes made to the central control server will be reflected on all the visual modules in all the outlets of that particular retail. This is key in avoiding unintended price changes for the same products in different outlets as a result of human error in manual price labeling.

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