Benefits Of Using Electronic Shelf Labels In Your Retail Business

Investing in electronic shelf labels is something that you should definitely consider if you  are a retailer and you still use paper or plastic labels. These labels have a lot  of benefits, but the most important ones are the ability to engage in real-time dynamic pricing in-store and build an omnichannel experience that can help enhance customer loyalty.

 Perhaps the most innovative aspect of these labels  is the fact that they can help  your retail store prevent showrooming. This is something that many brick and mortar retailers are currently facing where customers are browsing for items in the retail stores but making purchases online where they can find cheaper outlets.

The electronic shelf labels  allow for more dynamic pricing for retail businesses. Making changes to prices is remarkably easy with this technology,  so retail business owners can keep  an eye on online prices  and quickly make adjustments in store.

Another benefit of using ESL technology is that it is so easy to track customer movements and patterns. Movement sensors can be installed  in the electronic shelf labels  and used for tracing all customer movement as well as traffic around your store. They can  provide you with a virtual heat map of your store.

 It is very important to  understand your in-store traffic in detail because it can help with product placement,  aisle layout as well as promotional areas and displays . Additionally, you can see the number of people who passed by a particular product but did not bother to purchase it. If a slow-moving product is in a high traffic area, you  can either change the price or switch it out.

For more information on the benefits of using electronic shelf labels in your retail business, visit our website at https://solumesl.com/en