How To Implement Electronic Shelf Labels

When you decide to use electronic shelf labels in your business, you need to know what to consider during implementation of this technology for it to be worthwhile. It is important to remember that an ideal ESL deployment does not look the same for every retailer. To a large extent, the unique needs of a retailer as well as the existing infrastructure will determine their priorities and the challenges they will have to overcome as they seek to implement the ESLs. Below are some real-world factors retailers have to consider when rolling out their ESLs.

One of the things you definitely have to consider when implementing electronic shelf labels in your business is workflow. Electronic shelf labels are supposed to streamline the labelling process, but this means that your technological capabilities should align with how you are actually going to use your labels. For example, do you want prices to come straight from corporate, or will be pricing be handled at the store level? In case prices will come from corporate, your headquarters will have to manage communication between multiple retail stores and a central server or a cloud setup, something that will necessitate an added layer of technology as well as management.

Another thing you need to consider when implementing electronic shelf labels in your business is custom development. Apart from ensuring the ESL system suits its current inventory management practices, it also makes sense for you, the retailer, to choose a system that has a robust protocol stack that can be reconfigured to suit your shifting needs. For example, while you may want to explore how shoppers can use their phones to interact with your ESLs directly, you need to remember that not all back-ends can support this kind of interactivity.

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How To Get The Most Out Of Electronic Shelf Price Tags In Your Retail Business

Investing in electronic shelf price tags is one of the things you can do in order to minimize cost and maximize profits in your retail business.  While paper labels may be doing the work just fine, they are not as good as the electronic labels. These labels show more information, will help in tracking customer movements and patterns, and will help you save on paper and plastic, among many other benefits.

 For you to be able to enjoy the abovementioned benefits of electronic shelf price tags and more, you need to make sure that the implementation is done properly. One of the things you will need to consider is if the ESL can accommodate large volumes of pricing changes. If your retail store network has expanded or you make multiple pricing changes in a short time frame, the speed of transmission of the ESL system you will choose is very important. Make sure your vendor has the capability to handle the volumes your store requires.

In order to get the most out of electronic shelf price tags, you also need to find out if the ESL vendor supplies multiple sizes of tickets, including shelf edge as well as promotional talkers. Ideally, as retail business owner, you will need multiple sizes of tickets throughout your store. Additionally, every different ticket or promotion will require different layouts and, quite possibly, a number of layouts per size. Before you choose an ESL vendor, make sure that they can manage multiple templates and apply them to the ESL as well as printed promotions and tickets.

For more tips on how to get the most out of electronic shelf price tags in your retail business, visit our website at https://solumesl.com/

How To Choose A Good Digital Price Display Solution

When you decide to switch from paper labels to digital price display in your retail business, you need to know what to do in order to get the most out of this technology. Digital price labels are not a new thing. They have been around for quite some time, but there are some retailers who are still skeptical about using them.  Some retailers think that implementing digital price label technology is expensive, but the truth of the matter is that it is cheaper in the long run.

Before you go ahead to invest in an ESL solution, there are various things you need to know.  One of them is if individual stores can control pricing. If that is possible, find out if your head office will be aware when it happens. Despite marketing needing to control ticketing across a retail enterprise, the retail store managers will always have the need to run their own promotions so as to effectively manage their stock as well as support local events. For this reason, it is important to choose an ESL system that provides this flexibility, but it is equally vital that this is done with full knowledge of the corporate marketing department.

Another thing you need to know when choosing a digital price display solution is the insights that are provided to marketing from the ESL backend. You need to determine if the reporting is sufficient enough to inform head office about the prices that have been applied to what stores. Find out if marketing can tell immediately where stores have overridden prices or not implemented changes in price. A truly effective ticketing strategy should put the marketing department in control of all promotions and offer insight into how the tickets are being implemented at the individual store level. Most importantly, this information must be consolidated across all tickets as well as promotions, both printed and ESL.

For more tips on how to choose a good digital price display solution, visit our website at https://solumesl.com/