Uses of Electronic Shelf Price Tags

Electronic shelf price tags have made it easier for retailers and businesses generally to change the prices of their commodities with ease without having to go through long processes and channels. This is one of the many benefits brought by the use of electronic shelf price tags. It is smart for a business to use electronic shelf price tags to be able to compete favorably with other businesses. Manual price tags can derail you in your operations. Embracing technology takes a business to the next level. Below are some of the uses of electronic shelf price tags.

The first use of electronic shelf price tags is that they can be used as a product finder. This makes it easy for customers to find a product while in retail. Helps business owners save on the cost of hiring assistants. This function is however made possible by using external applications which integrate and enable the electronic shelf price tags to be read and spotted using a customer’s mobile application. In this case, a customer walking in a supermarket for example would only have to key in the product in the app and he/she is directed to where he/she can find what he/she needs.

Another use of electronic shelf price tags is that they can be used as an in-store heat map. This feature enables owners to detect high traffic areas and products that attract lots of customers. This is possible through using Bluetooth low-energy-enabled devices. The electronic shelf price tag in this case is integrated with the Bluetooth device that tracks the movement of the customers, measuring the time they spend on a particular area in the shop. When an image is displayed on the floor on the label management software which includes a heat map that is used to detect and show locations of the installed hotspot areas.

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How To Get The Most Out Of Electronic Shelf Price Tags In Your Retail Business

Investing in electronic shelf price tags is one of the things you can do in order to minimize cost and maximize profits in your retail business.  While paper labels may be doing the work just fine, they are not as good as the electronic labels. These labels show more information, will help in tracking customer movements and patterns, and will help you save on paper and plastic, among many other benefits.

 For you to be able to enjoy the abovementioned benefits of electronic shelf price tags and more, you need to make sure that the implementation is done properly. One of the things you will need to consider is if the ESL can accommodate large volumes of pricing changes. If your retail store network has expanded or you make multiple pricing changes in a short time frame, the speed of transmission of the ESL system you will choose is very important. Make sure your vendor has the capability to handle the volumes your store requires.

In order to get the most out of electronic shelf price tags, you also need to find out if the ESL vendor supplies multiple sizes of tickets, including shelf edge as well as promotional talkers. Ideally, as retail business owner, you will need multiple sizes of tickets throughout your store. Additionally, every different ticket or promotion will require different layouts and, quite possibly, a number of layouts per size. Before you choose an ESL vendor, make sure that they can manage multiple templates and apply them to the ESL as well as printed promotions and tickets.

For more tips on how to get the most out of electronic shelf price tags in your retail business, visit our website at https://solumesl.com/