How To Choose A Good Digital Price Display Solution

When you decide to switch from paper labels to digital price display in your retail business, you need to know what to do in order to get the most out of this technology. Digital price labels are not a new thing. They have been around for quite some time, but there are some retailers who are still skeptical about using them.  Some retailers think that implementing digital price label technology is expensive, but the truth of the matter is that it is cheaper in the long run.

Before you go ahead to invest in an ESL solution, there are various things you need to know.  One of them is if individual stores can control pricing. If that is possible, find out if your head office will be aware when it happens. Despite marketing needing to control ticketing across a retail enterprise, the retail store managers will always have the need to run their own promotions so as to effectively manage their stock as well as support local events. For this reason, it is important to choose an ESL system that provides this flexibility, but it is equally vital that this is done with full knowledge of the corporate marketing department.

Another thing you need to know when choosing a digital price display solution is the insights that are provided to marketing from the ESL backend. You need to determine if the reporting is sufficient enough to inform head office about the prices that have been applied to what stores. Find out if marketing can tell immediately where stores have overridden prices or not implemented changes in price. A truly effective ticketing strategy should put the marketing department in control of all promotions and offer insight into how the tickets are being implemented at the individual store level. Most importantly, this information must be consolidated across all tickets as well as promotions, both printed and ESL.

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