How To Get The Most Out Of Electronic Shelf Price Tags In Your Retail Business

Investing in electronic shelf price tags is one of the things you can do in order to minimize cost and maximize profits in your retail business.  While paper labels may be doing the work just fine, they are not as good as the electronic labels. These labels show more information, will help in tracking customer movements and patterns, and will help you save on paper and plastic, among many other benefits.

 For you to be able to enjoy the abovementioned benefits of electronic shelf price tags and more, you need to make sure that the implementation is done properly. One of the things you will need to consider is if the ESL can accommodate large volumes of pricing changes. If your retail store network has expanded or you make multiple pricing changes in a short time frame, the speed of transmission of the ESL system you will choose is very important. Make sure your vendor has the capability to handle the volumes your store requires.

In order to get the most out of electronic shelf price tags, you also need to find out if the ESL vendor supplies multiple sizes of tickets, including shelf edge as well as promotional talkers. Ideally, as retail business owner, you will need multiple sizes of tickets throughout your store. Additionally, every different ticket or promotion will require different layouts and, quite possibly, a number of layouts per size. Before you choose an ESL vendor, make sure that they can manage multiple templates and apply them to the ESL as well as printed promotions and tickets.

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