Benefits Of Using The Electronic Shelf Label Technology In Your Retail Business

Whether to invest in the electronic shelf label technology or stick to paper labels is a question that you may be asking yourself right now. While paper labels can still do the job, they will not serve you as well as the electronic labels. You need to invest in the electronic labels if you want to minimize costs and maximize profits in your retail business. The following are some of the biggest benefits that you are going to get from using ESLs in your retail business.

 First of all, the electronic shelf label technology will ensure accurate and reliable pricing. Using paper labels can mean frequent and costly errors, which is something you do not want if you desperately want your retail business to succeed. The errors could be due to shelf crawl, missing tags or pricing that is not updated.  Errors in pricing can lead to unhappy shoppers who may feel like you are overcharging them compared to the price that that is indicated on the shelf. Or if the price it too high, it could mean lower sales as well excess inventory.  When you start using ESL, they can eliminate these issues by ensuring price integrity.

Another benefit that you can get as a result of using electronic shelf label technology in your business is channel synchronization.  With electronic labels, the price on you retail store shelf will be the same as the price online, on your mobile app and across other locations where you are selling your items. Your online and offline channels will be synchronized, something that will ensure a unified experience for your customers regardless of how they decided to engage with you.

For more information on the benefits of using the electronic shelf label technology in your retail business, visit your website at https://solumesl.com/

The Benefits Of Electronic Price Tags

If you are still skeptical about using the electronic price tag system in your business, rest assured that it is something that can benefit you in many different ways. You investment in the electronic labels will be totally worth it if you use the best ESL brand. The following are some of the benefits that the electronic labels provide over the paper labels.

First and foremost, the electronic price tags can help with tracking customer movements and patterns. Movement sensors can be installed in the electronic labels easily and at a relatively cheaper cost.  These sensors can truck all customer movement and traffic in your retail store and provide a virtual heat map of your retail area.

Understanding the traffic in your retail store can benefit you in a number of ways. It can help with product placement, aisle layout, promotional areas and displays and so on.  Moreover, you can see how many people passed by certain products in your store without making a purchase. In case you have slow moving products in a high traffic area, you can change the price or switch them out.

Another benefit of using electronic price tags in your business is that they will show more information than the paper labels. More modern ESL technology displays more information on each label. You can show a whole lot more information than just the price of a product. Your electronic labels can also be used for displaying stock remaining, price per weight, nutritional facts, size as well as additional product information. You can add this information to the main label itself or you can print a QR which will be used for accessing additional information through your company’s app or website.

For more information on the benefits of electronic price tags, visit our website at https://solumesl.com/product/

 

The Benefits Of Digital Shelf Labels

If you still use paper labels in your retail business, you should consider switching to digital shelf labels. These electronic versions of price tags use e-ink for displaying prices and are connected to a computer database. They make it so easy to change in-store prices. The following are some of the benefits of these shelf labels.

First and foremost, using digital shelf labels can help save paper and plastic. Printing labels whenever you make price changes or replace a beat up label is a huge waste.  This is particularly true if you sell hundreds or thousands of different products in your retail shop. Plastic and paper labels are not only expensive, but they also add to more waste. When you start making use of electronic shelf labels, you will only need to purchase the labels once.  Nothing is thrown out, and prices will always be up to date.

Another benefit of digital shelf labels is that they are more accurate and can help save employees time.  Editing electronic pricing is a lot easier, and it is always more accurate. Employees do not need to waste their time making a lot of small changes around the store. When there is such tedious work, there are likely to be mistakes around your store. If you offer products at the price that they are listed instead of the actual price, just a small mistake can prove to be quite costly in the end. 

With digital shelf labels, changes can be made en masse in the back end.  A lot of mistakes can be fixed quickly. This is unlike making manual changes that can leave room for the same thing to happen again.  Because of this, your employees will spend their time much better helping customers than tending to price labels.

For more information on the benefits of digital shelf labels, visit our website at https://solumesl.com/