The Benefits of Using Digital Price Tag Technology in Your Retail Business

If you are looking for ways to improve the operations and profitability of your retail business, you should consider implementing digital price tag technology. Traditionally, retail stores have product labels printed for every unique item they sell in the shop. These labels might be attached to the shelf above or below the product display, can be printed and tagged onto the item itself, or they can added to windows or other larger displays. But times are changing and there are some huge benefits of using digital price tags.

One of the benefits of digital labels is that they show more information. With more modern electronic shelf label technology, more information can be displayed on each label, meaning that you can show a whole lot more information than just the price. Electronic shelf labels can also be used to display nutritional facts, additional product information, size, stock remaining as well as price per weight. You ca include this details to the main label itself or you can print a QR that can be used to access the additional information through your store’s app or website. QR code marketing can help a great deal with promotions or sales in your business.

Another benefit of digital price tags is that they can track customer movements and patterns. You can install movement sensors in each electronic price label at a relatively low cost. These sensors can be used to track all customer movement as well as traffic around your store, providing you with a virtual heat map of your retail space. When you have a detailed understanding of your in-store traffic, it can help you with product placement, aisle layout, promotional areas and displays and more.

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