The Benefits of Electronic LED Labels

If the thought of using electronic LED labels has never crossed your mind, it is something you should consider. These price labels have a lot of benefits for retailers, but ultimately, the greatest advantages are the ability to engage in real-time dynamic pricing in-store as well as the ability to build an omnichannel experience to enhance customer loyalty. The following are some of the reasons why you should consider the investment.

One of the reasons to consider electronic LED labels is the shelf edge influence.  The shelf edge happens to be one of the most important sales influencers. Because a lot of purchases are made at this point, you need to make sure that your pricing information is accurate.  With paper price tags, changing pricing information is prone to human error. The process is very slow, and by the time you finish re-labeling the products, prices might have changed again online.

With electronic LED labels, these changes are easy to make, so you can capture more sales at the shelf edge. You can react competitively to price changes, track what promotions work, enable instant promotions, and protect margins on time-sensitive stock. You can even create offers based on where specific customers are standing in your retail store with just a few clicks.

Another benefit of using electronic LED labels is that it can help enhance your omnichannel experience. Omnichannel is without doubt the future of retail. Findings from research show that over 55 percent of consumers feel that technology improves their shopping experiences. ESLs enable you to interact with your customers in ways that were not possible previously. You can display stock levels so customers know whether the supply is limited, display online prices of competition so consumers can trust you when you say you have the best price, and enable simple ordering with QR codes.

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