If you are
looking for ways to improve the operations and profitability of your retail
business, you should consider implementing digital price tag technology. Traditionally,
retail stores have product labels printed for every unique item they sell in
the shop. These labels might be attached to the shelf above or below the
product display, can be printed and tagged onto the item itself, or they can added
to windows or other larger displays. But times are changing and there are some huge
benefits of using digital price tags.
One of the
benefits of digital labels is that they show more information. With more modern
electronic shelf label technology, more information can be displayed on each
label, meaning that you can show a whole lot more information than just the
price. Electronic shelf labels can also be used to display nutritional facts, additional
product information, size, stock remaining as well as price per weight. You ca
include this details to the main label itself or you can print a QR that can be
used to access the additional information through your store’s app or website.
QR code marketing can help a great deal with promotions or sales in your
business.
Another
benefit of digital price tags is that they can track customer movements and
patterns. You can install movement sensors in each electronic price label at a
relatively low cost. These sensors can be used to track all customer movement
as well as traffic around your store, providing you with a virtual heat map of
your retail space. When you have a detailed understanding of your in-store
traffic, it can help you with product placement, aisle layout, promotional
areas and displays and more.
For more information on the benefits of using
digital price tag technology in your retail business, visit our website at https://solumesl.com/