Tips For Successful Digital Price Tag Technology Implementation

If you are a retail business owner and have decided to switch from paper labels to digital price tag technology, you need to know what to do in order to benefit the most from this technology.  In order to all potential benefits of an ESL system, it needs to be rolled out over the right technological foundation.

Low power consumption is a necessity when it comes to ESL cost-efficiency. Similarly, electronic shelf label systems need to be scalable enough to incorporate hundreds, or even thousands, of connected nodes while at the same time facilitating effective communication throughout retail stores of any size.  

Since we live an era where a lot of high-profile hacks of have been reported in the recent past, retailers need to make security a top priority as they continue to expand their digital portfolios.

An ideal digital price tag technology deployment will look slightly different for every retail business. For instance, a grocery store that sells whole foods will have different needs than a specialty retailer, which will have different needs than a big box store. To a large extent, the unique needs of your retail business as well as existing infrastructure will determine your priorities as well as the challenges you will have to overcome as you seek to implement ESLs.

 For your digital price tag technology implementation to be worthwhile, make sure that you consider your store’s layout. RF signals should be able to reach every label in your store in order to ensure accurate pricing, but this can be difficult to achieve if there are physical barriers in the way. For example, if you have a grocery store, you will need to ensure your ESL system’s RF hardware can transmit signals with enough power to penetrate steel and glass refrigerators.

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