Tips For Implementing Digital Shelf Labels In Your Business

While investing in digital shelf labels can benefit you in many different ways, you need to make sure that the implementation is done properly for you to be able to get the most out of these labels. These “electronic” versions of price tags use e-ink for displaying a price and are connected to a computer database. This makes changing pricing information in a retail store as easy as typing a new price into the software and pressing ENTER.

When selecting and ESL solution, there are various questions you need to ask yourself.  The first one is if the ESL can send acknowledgements of price changes.  In order to ensure pricing integrity in your retail business, the ESL device you will install your store must be able to receive and send data. The head office will want to know if the price changes sent to the ESL have been received and published on the device.  If you choose an ESL system that does not have a 2-way capability, you will leave yourself exposed to pricing integrity issues and, in the worst case scenario, you may be faced with compliance problems.

Another important question you need to consider when choosing digital shelf labels is if the ESLs can accommodate large volumes of pricing changes. If your retail store network is large or multiple pricing changes are made in a short period of time, the speed of transmission for your ESL solution is very important. The transmission rates for ESL are broad. They can range from 1,000 changes per hour to hundreds of thousands of changes per hour. So make sure that the ESL vendor you will choose can be able to handle the volumes that your store requires.

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