How To Choose The Right Electronic Shelf Label Companies

If you in retail business and have decided to use electric shelf labels going forward, you will need to look for the right electronic shelf label companies to work with. The electronic shelf labels are quickly becoming a viable part of a ticketing strategy as most retailers begin implementation across a variety of industry segments. As this technology matures and the hardware costs drop, more and more organizations are taking a serious look at using electronic shelf labelling system as part of their store promotions as well as ticketing solution.  The following are some tips on how to choose the right ESL companies.

There are various things you need to know when choosing electronic shelf label companies to work with. The first one is if your current ticketing system supports ESL. A good ticketing solution should not be limited to where it can provide pricing or promotional information. The best thing to do is look for look for a solution that will capitalize on the investment in ticketing that you have already made. Switching to ESL displays in your retail business could also be an ideal time for you to evaluate your current ticketing strategy and adopt a strategic system that can replace legacy or homegrown systems.

Another thing you need to know when looking for the right electronic shelf label companies to work with is if you will be required to purchase an additional ticketing system to support your ESL.A lot of retailers use a mix of ESL and printed store promotions and tickets. The printed tickets can be made to complement an ESL installation by creating a different visual for the shopper. But the productivity gains that are realized with an ESL can quickly become eroded if you have to support and maintain two separate ticketing systems. Even if you are able to cut over to 100 percent ESL, you still want to have ability to print tickets in the unlikely event of a failure.

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