The Benefits Of Digital Shelf Edge Label Technology

Using digital shelf edge label technology is something that you should consider if you are in the retail business.  This technology can help improve your margins as well as what they are going to cost. The following are some of the benefits that the digital labels can bring to your business.

One of the benefits that you can get from the electronic shelf edge label technology is channel synchronization. With the ESLs, the price on your store shelf is going to be the same as your price online, on your mobile app, and across many other locations where you are selling your products. This will keep your online and offline channels synchronized to make sure that there is a unified experience for your shoppers no matter how they engage with you.

Another important benefit of using digital shelf edge label technology is accurate, reliable pricing for your products. Paper labels can mean frequent and costly errors in your retail store. This can be because of shelf crawl, pricing that has not been updated, missing tags. This can lead to unhappy shoppers that feel like you are overcharging them compared to the price that you have indicated on the shelf. Or, if the price is too high, it can mean lower sales and excess inventory in your retail business. Using ESLs can eliminate these issues by ensuring price integrity.

Last but not least, use of digital shelf edge label technology can lead to improved productivity. In a busy retail store, price changes can come in large batches throughout the week, something that can cause staffing problems and require employees to spend a lot time on a task that most find boring. With ESLs, you can improve your staff allocation and use your employees to do what matters the most - engaging and serving your shoppers.

For more information on the benefits of digital shelf edge label technology, visit our website at https://solumesl.com/