Investing
in digital price tags is one of the things that you can do in order to increase
operational efficiency and profitability in your business. It is a technology
that a lot of retailers have already embraced, and it is something that you can
without doubt benefit from provided that the implementation is done properly.
One of the
benefits of using electronic price tag technology is the ease with which
product prices can be updated. Displaying an already outdated price can cause immediate loss of trust towards customers, which is something you do not want
especially if you are a small business
trying to establish yourself in today’s economy. Electronic price labels make
it possible to confront these needs with a lot of precision, flexibility as
well as productivity.
Changing
traditional paper labels takes up to three minutes, which quickly adds to
several hours of work for an entire retail store. Apart from the slower price
implementation, higher probability of error and increased cost, the paper
labels can also cause significant
wastage in your store. Because of the short response, the ESLs can be updated easily during
business hours without the risk mismatching a shelf and cash register price,
something that can help reduce complaints.
Another
benefit of digital price tags is that
they show more information. More modern ESL technology does not display just
price. You can show a whole lot other information on the price tag, such as
additional product information, size, nutritional facts, stock remaining and price per weight. This information can be added to the main
label itself or a QR can be printed and
used for accessing the additional information through your store’s website or
app.
For more
information on the benefits of electronic price tags, visit our website at https://solumesl.com/en
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