Things To Do When Implementing Digital Price Tag Technology

If you are thinking of implementing digital price tag  technology in your retail business, you need to know what to do to make sure that the implementation is not only successful, but you also get value for money. There has never been a better time to fully consider the impact of the ESL technology on your retail ticketing strategy.  The following are some of the things you need to know during implementation.

 First of all, you need to know if the ESL is able to send acknowledgements of price changes.  To make sure that there is pricing integrity, the ESL device that you will install in your store must be able to receive and send data. The head office of your retail business will want to know if the price changes sent to the ESL is received and published on the device. If you choose an ESL device that does not have a 2-way capability, you will leave yourself exposed to pricing integrity issues and, in the worst case scenario, compliance problems.

Another question you need to ask yourself when adopting digital price tag in your business is if the ESL accommodates large volumes of pricing changes. If your store network is large or you make multiple pricing changes in a short period of time, the speed of transmission for the electronic shelf labelling system is very important. The transmission rates for ESL are broad, ranging from 1,000 changes per hour to hundreds of thousands of changes every hour. You need to make sure that the vendor you will choose is able to handle the volumes that your store requires.

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