The Benefits of the Electronic Shelf Labeling System

If you have decided to venture into retail business, one of the things you can do in order to be as successful as you want is using the electronic shelf labeling system. Electronic shelf labels are simply the “electronic” versions of the paper price tags which use e-ink to display prices and are connected to a computer database.  The following are some of the ways that you can benefit from using the ESLs in your business.

First of all, the electronic shelf labeling system can ensure accurate pricing across channels. The internet has completely transformed the way that people shop these days, and it is not uncommon for consumers to price check items while they are standing in a store. People can lose trust in your company very fast if the in-store prices do not align with the online display. Unfortunately, this is often the reality consumers encounter in most retail stores.

When you use electronic shelf labels, they can completely change that interaction. Since these labels provide one standardized pricing system, your customers will not be disappointed by price differences. Any online price change in-store, can reflect immediately.   The ESLs will also allow you to align your promotion prices, audit trails for the headquarter to check changes, and fix any errors in pricing. As a result, your prices will be accurate across the board and your customers will be able to see your optimal price.

Another benefit of using electronic shelf labeling system is the shelf edge influence. The shelf edge is without doubt one of the most important sales influencers. Since a lot of purchases in most retail stores are made at this point, you want to make sure your pricing information is accurate. With ESLs, price changes are so easy, and because of that you can capture more sales at the shelf edge.

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