The Benefits Of Digital Shelf Labels

If you still use paper labels in your retail business, you should consider switching to digital shelf labels. These electronic versions of price tags use e-ink for displaying prices and are connected to a computer database. They make it so easy to change in-store prices. The following are some of the benefits of these shelf labels.

First and foremost, using digital shelf labels can help save paper and plastic. Printing labels whenever you make price changes or replace a beat up label is a huge waste.  This is particularly true if you sell hundreds or thousands of different products in your retail shop. Plastic and paper labels are not only expensive, but they also add to more waste. When you start making use of electronic shelf labels, you will only need to purchase the labels once.  Nothing is thrown out, and prices will always be up to date.

Another benefit of digital shelf labels is that they are more accurate and can help save employees time.  Editing electronic pricing is a lot easier, and it is always more accurate. Employees do not need to waste their time making a lot of small changes around the store. When there is such tedious work, there are likely to be mistakes around your store. If you offer products at the price that they are listed instead of the actual price, just a small mistake can prove to be quite costly in the end. 

With digital shelf labels, changes can be made en masse in the back end.  A lot of mistakes can be fixed quickly. This is unlike making manual changes that can leave room for the same thing to happen again.  Because of this, your employees will spend their time much better helping customers than tending to price labels.

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A Look At The Benefits Of Digital Price Tags

Using a digital price tag system is one of the things that you should consider doing if you want to make it in today’s retail environment. There are so many things that the digital tags can do. First of all, they can help improve customer service in your business. Findings from a study that was conducted by KPMG found that over 60 percent of shoppers believe that a store with electronic shelf tags provides better customer service compared to stores without these tags.

The reason why digital price tags help in improving customer service is because of the sophisticated technology that they bring to a store. Just having these electronic price tags enhances consumer perception of both price and accuracy.  The digital shelf labels also allow your store to share important product information, something that gives you the ability to view your savings. They also offer options for customers to engage with labels using their smartphones in the store’s aisle.

Another reason to use the digital price tag system is that it can help prevent showrooming. Showrooming is a phenomenon that a lot of brick and mortar retailers are currently experiencing. It is where shoppers browse for items in store but decide to make a purchase online where there are cheaper outlets.

Digital price tags allow more dynamic pricing for retail businesses. Making changes to prices is remarkably easy. You can keep an eye on online prices and then quickly make adjustments in your store as required.

This technology is still very new, and only the largest retail businesses are making use of dynamic pricing.  Some retailers are reluctant to use this technology with the fear that it can drive shoppers away. But it is an intriguing possibility as well as a glimpse into some of the future power that digital price tags can include.

For more information on the benefits of digital price tags, visit our website at https://solumesl.com/