A Look At The Benefits Of Digital Price Tags

Using a digital price tag system is one of the things that you should consider doing if you want to make it in today’s retail environment. There are so many things that the digital tags can do. First of all, they can help improve customer service in your business. Findings from a study that was conducted by KPMG found that over 60 percent of shoppers believe that a store with electronic shelf tags provides better customer service compared to stores without these tags.

The reason why digital price tags help in improving customer service is because of the sophisticated technology that they bring to a store. Just having these electronic price tags enhances consumer perception of both price and accuracy.  The digital shelf labels also allow your store to share important product information, something that gives you the ability to view your savings. They also offer options for customers to engage with labels using their smartphones in the store’s aisle.

Another reason to use the digital price tag system is that it can help prevent showrooming. Showrooming is a phenomenon that a lot of brick and mortar retailers are currently experiencing. It is where shoppers browse for items in store but decide to make a purchase online where there are cheaper outlets.

Digital price tags allow more dynamic pricing for retail businesses. Making changes to prices is remarkably easy. You can keep an eye on online prices and then quickly make adjustments in your store as required.

This technology is still very new, and only the largest retail businesses are making use of dynamic pricing.  Some retailers are reluctant to use this technology with the fear that it can drive shoppers away. But it is an intriguing possibility as well as a glimpse into some of the future power that digital price tags can include.

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