Investing
in ESL solutions is something that you should definitely consider if you are a
retail business owner. There are so many benefits to using electronic shelf
labels instead of paper labels, including dynamic centralized pricing, in-store
heat mapping as well as automated inventory management.
In order
to realize the benefits of an ESL system, you need to make sure that it is
rolled out over the right technical foundation. A good ESL system needs to be
scalable enough so as to incorporate hundreds or even thousands of connected nodes
while at the same time being able to facilitate communication throughout the
store, regardless of the size.
There are
various things you should consider when implementing solutions. One of them is
the layout of your store. Radiofrequency signals should be able to reach every
label in your store in order to ensure accurate pricing. This can be difficult
when there are physical barriers in the way. For example, a grocer may have to
make sure that the RF hardware of the ESL system can transmit signals with
enough power in order to penetrate steel and glass refrigerators.
Another
thing that you should consider when implementing ESL solutions is workflow.
Electronic labels are supposed to streamline the labelling process. But for
this to happen, you need to make sure that your technological capabilities
align with how you are actually going to use the labels. For example, do you
want retail prices to come straight from corporate, or will pricing will be
handled at store level. If you prefer the former, your headquarters will have to manage
communication between multiple servers and a cloud set up or a central server,
making it necessary for an added layer of technology and management.
For more
information on how to implement ESL solutions, visit our website at https://solumesl.com/
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